C h e r i s s e e b a n k s
Menu
Logo

Bringing Toronto’s Cultural Campaign to

Life Across Multiple Touchpoints

  • COMPANY
  • Destination Toronto
  • YEAR
  • 2023
  • PROJECT TYPE
  • Campaign

Project Overview

Cultures Remix is a campaign that highlights the diverse communities that shape Toronto. I was brought in to extend the campaign beyond its initial concept, applying and evolving the design across various digital, print, and experiential formats to create a cohesive and engaging experience.

The Challenge

The core concept and artwork were developed externally, but needed to be expanded, adapted, and optimized across a range of channels. The design system had to be flexible enough for multiple formats while staying true to the campaign’s original spirit and visual tone.

What I Created

Designed social media graphics, digital ads, and print collateral to promote the campaign across platforms

Created branded touchpoints and signage for activations, including a custom booth and interactive survey installation

Developed marketing materials to support event invitations, awareness, and participation

Built out a modular system to ensure consistency across formats and channels while maintaining visual interest

Results & Impact

  • Elevated campaign visibility through a strong cross-platform visual identity
  • Created an activation experience that aligned with community engagement goals
  • Reinforced Toronto’s position as a city that celebrates diversity through design

Final Thoughts

It was rewarding to take an already powerful concept and expand it through thoughtful, strategic design. This project showcased how adaptability and brand consistency can deepen engagement.

When do they work well, and when do they on us and finally, when do we actually need how can we avoid them.
Facebook
Twitter
Linkedin
Instagram

Let’s talk