The Annual Spring Briefing is one of Destination Toronto’s three flagship events for key stakeholders in the city’s tourism industry. For the 2025 event, I developed the full creative direction—building a flexible visual identity that could be carried across digital communications, event materials, and the presentation itself. The goal was to ensure a cohesive, engaging experience from the first email invite to the final slide.
With multiple internal teams contributing to the content and logistics of the event, it was essential to build a consistent brand experience that would unify everything—from communications to on-site visuals to the stakeholder presentation. The creative had to feel fresh, reflect the event theme, and work across multiple mediums and touchpoints.
Built the visual identity for the 2025 Spring Briefing, including imagery, layout, and graphic elements that reflected the event theme while staying true to the Destination Toronto brand
Created a flexible, branded template to support a multi-touch campaign by the communications team
Designed visually consistent social content to promote the event and reinforce its branding
Developed signage and screens for the venue to guide guests and elevate the in-person experience
Designed the full multi-departmental presentation, ensuring content from different teams aligned visually and thematically
Worked with internal stakeholders across multiple departments to integrate messaging and visual consistency at every level
This project gave me the opportunity to lead creative direction on a large-scale event and work cross-functionally to ensure every detail—from a social post to a final slide—aligned with the brand. It was a powerful example of how thoughtful design and consistency can elevate the experience for both internal teams and attendees.
